Hospitals’ antidote to vaccine reputation risks
You’ve been going non-stop supporting the system with life-saving communication, pivoting daily, and keeping everyone informed of the latest information. And just when it felt like there would be some…
GameStop Reminded Us (Again) That People Have the Power. Don’t Ever Forget It.
Did you catch the big fight last week? No, not the one where Conor McGregor destroyed Poirier’s fist with his face and reminded us why he’s a better marketer than…
Why you should be looking closely at Optum’s acquisition of Change Healthcare
The hungry machine that is Optum, UnitedHealth Group’s fastest-growing subsidiary, continues to eat. After the January announcement of Optum’s Change Healthcare acquisition – just the latest move in a continued…
The 2020 election healthcare post you’ve been waiting for
At the beginning of 2020, few thought we’d be engulfed in a global pandemic and quarantined with our lives turned completely upside down. Even in the midst of all that,…
Five foundational questions to help address racial injustice
It’s hard to believe it’s been four months since George Floyd was killed. Four months of protests and emotionally charged demonstrations — whether en masse outdoors or individually on social…
Lessons from outside brands shifting amid COVID-19
The obvious starting point for a subject like this would be the big or newsworthy brands, the ones that have been agile enough to adjust to what’s happening. For some,…
Are hospital marketers prepared for the next competitive front?
For roughly two decades, most hospitals and providers have cautiously courted telemedicine. There was a lot of flirting and talk of plans for the future, but little in the way…
Where Does Your Health System Brand Go From Here?
With COVID-19 still ravaging much of the nation, the last thing many health system CMOs may be worried about is how to evolve their brand positioning. In truth, we don’t…
The journey of 1,000 miles
As our communities reopen and hospitals resume elective surgeries, there are hopeful signals for our nation and our industry. But optimism is tempered, and rightly so. The death toll due…
Brand Building Post-COVID-19
There is no denying it. Hospitals across the country are in financial trouble. To help themselves recover, they need to restore patient volumes as quickly as possible. While reputation campaigns…
Why B2B Health Tech Buyers are Changing Overnight
This is not a blog about telemedicine. It’s not a blog about contact tracing apps, or platforms enabling antibody testing. It’s not even a blog about B2C digital health and…
Q&A: The Right (and Wrong) Ways to Talk With Patients who are Frightened to Seek Care
Sasha Boghosian, Executive Vice President and Head of Insights at Revive, recently spoke with Advisory Board’s Anna Yakovenko, Colin Gelbaugh, Nick Hauger, and Meredith Crenca to discuss patient perceptions of…
