Providers, payors, and consumers, oh my!

Audience-based marketing strategies for telehealth leaders Telehealth has been making waves over the past few months. Seemingly overnight, policy changes in response to the pandemic have broken down barriers in…

Negotiating in 2019? Here’s What You Can Expect

Year after year, negotiations between payors and providers grow increasingly challenging. Even single-digit rate increases are being met with obstinate resistance, requiring a level of resilience rarely needed just five…

The Fundamental Problem with Reference Based Pricing

Let’s talk about Reference Based Pricing (sometimes called Medicare Plus). Over the last three years, the popularity of Reference Based Pricing (RBP) benefit plan design has grown exponentially. Initially positioned…