Hospitals Save Our Lives. How Do We Save Them? Part Four
Payor Contracting in the Post-COVID-19 World How can payors help hospitals recover from the financial devastation of the pandemic? Media coverage today is focused on how hospitals are responding to…
Aetna buys Humana. United buys Aetna. Oh my.
In our last post, we explored how you need a Big Data app just to keep track of who’s buying whom – Anthem buying Cigna, United buying Aetna, or Aetna…
The unintended consequences of high deductible health plans
For the past decade, there’s been much speculation about the impact of high deductible health plans (HDHP) on the rising costs of healthcare. Large companies flocked to them in 2009…
Negotiating in 2019? Here’s What You Can Expect
Year after year, negotiations between payors and providers grow increasingly challenging. Even single-digit rate increases are being met with obstinate resistance, requiring a level of resilience rarely needed just five…
The Fundamental Problem with Reference Based Pricing
Let’s talk about Reference Based Pricing (sometimes called Medicare Plus). Over the last three years, the popularity of Reference Based Pricing (RBP) benefit plan design has grown exponentially. Initially positioned…
Relevance is King, and “The Top of the Funnel” is Most Relevant to The Most People
CVS’ announcement that the company is expanding its reach in chronic care management is the latest sign that the market has never been more competitive or complicated. (Are you asking…
Five ways the aging population is impacting healthcare in the United States
There are a record 50 million seniors (65-years and older) and counting living in the U.S. — and this number is projected to reach 70 million by 2030. Medicare patients…
Joining forces in healthcare: what to know and how to prepare
In the first half of 2016, alone, the healthcare industry saw 52 mergers and acquisitions – a 6.1% increase from the first half of 2015. With the state of the…
Turning creative concepts into reality
Picture this: It’s Thursday. A group of writers and art directors receive a creative brief outlining a client challenge. The specific challenge – be it a critical rebrand, a new…
