Three ways health systems can strengthen their footing ahead of the next big negotiation
If you’ve worked with any of us from the Revive Payor-Provider team or spent any time reading our newsletter, you’ll know we remind our clients that “preparation is half the…
Five foundational questions to help address racial injustice
It’s hard to believe it’s been four months since George Floyd was killed. Four months of protests and emotionally charged demonstrations — whether en masse outdoors or individually on social…
Price transparency rule: hope is not a strategy
There are about 100 days until CMS’s new price transparency rule goes into effect. While health systems and the American Hospital Association hope that their ongoing legal challenges will provide…
Lessons from outside brands shifting amid COVID-19
The obvious starting point for a subject like this would be the big or newsworthy brands, the ones that have been agile enough to adjust to what’s happening. For some,…
The five principles of The No Normal
In late June, we introduced the concept of The No Normal, our perspective on the impact of COVID-19 on the healthcare industry. As we look to begin a new blog…
Providers, payors, and consumers, oh my!
Audience-based marketing strategies for telehealth leaders Telehealth has been making waves over the past few months. Seemingly overnight, policy changes in response to the pandemic have broken down barriers in…
Are hospital marketers prepared for the next competitive front?
For roughly two decades, most hospitals and providers have cautiously courted telemedicine. There was a lot of flirting and talk of plans for the future, but little in the way…
Where Does Your Health System Brand Go From Here?
With COVID-19 still ravaging much of the nation, the last thing many health system CMOs may be worried about is how to evolve their brand positioning. In truth, we don’t…
The journey of 1,000 miles
As our communities reopen and hospitals resume elective surgeries, there are hopeful signals for our nation and our industry. But optimism is tempered, and rightly so. The death toll due…
Brand Building Post-COVID-19
There is no denying it. Hospitals across the country are in financial trouble. To help themselves recover, they need to restore patient volumes as quickly as possible. While reputation campaigns…
Why B2B Health Tech Buyers are Changing Overnight
This is not a blog about telemedicine. It’s not a blog about contact tracing apps, or platforms enabling antibody testing. It’s not even a blog about B2C digital health and…
Q&A: The Right (and Wrong) Ways to Talk With Patients who are Frightened to Seek Care
Sasha Boghosian, Executive Vice President and Head of Insights at Revive, recently spoke with Advisory Board’s Anna Yakovenko, Colin Gelbaugh, Nick Hauger, and Meredith Crenca to discuss patient perceptions of…
