Hospitals’ antidote to vaccine reputation risks
You’ve been going non-stop supporting the system with life-saving communication, pivoting daily, and keeping everyone informed of the latest information. And just when it felt like there would be some…
Top Reputational Risks Facing Health Systems and Hospitals in 2021
With the nation’s heightened focus on hospitals and health systems, 2020 was a once-in-a-lifetime year for our industry. Yet, many of the challenges faced in 2020 continue into 2021. Here’s…
GameStop Reminded Us (Again) That People Have the Power. Don’t Ever Forget It.
Did you catch the big fight last week? No, not the one where Conor McGregor destroyed Poirier’s fist with his face and reminded us why he’s a better marketer than…
Why you should be looking closely at Optum’s acquisition of Change Healthcare
The hungry machine that is Optum, UnitedHealth Group’s fastest-growing subsidiary, continues to eat. After the January announcement of Optum’s Change Healthcare acquisition – just the latest move in a continued…
Non-COVID-19 Focused Scrutiny of Hospitals Resumes
Sunday’s 60 Minutes was a reminder that there are a lot of issues that have been put on the back burner during COVID-19 that will quickly resurface as we emerge…
3 New Data Points to Inform Your 2021 Vaccine Communications Strategy
For most health systems, the dream of the COVID-19 vaccine is becoming reality. It’s affecting hospital operations, finance, and especially clinical teams. Yet, it’s also affecting you, the marketers and…
The 2020 election healthcare post you’ve been waiting for
At the beginning of 2020, few thought we’d be engulfed in a global pandemic and quarantined with our lives turned completely upside down. Even in the midst of all that,…
In the next era of No Normal, the stakes will be higher
Back in summer 2020, which feels like about 25 years ago, we started talking about the No Normal period we found ourselves in at the time. Everyone was asking: when…
Public trust in the vaccine depends on what happens inside your hospital
With news of the efficacy rates from Moderna, Pfizer, AstraZeneca trials have vaccines in the spotlight. This is welcome news as the biggest surge is happening across the country, putting…
Ten COVID-19 vaccine considerations for hospital communicators
Since COVID-19’s dramatic entrance on U.S. soil in March, we’ve hoped for an expedited vaccine process that can save lives and help our society’s economy and norms stabilize. Yet, the…
The Fight Against Health Misinformation: The Time Is Now
With the spread of COVID-19 came the spread of health misinformation — faster and more furiously than ever before. We’ve seen false guidance about how to prevent the novel coronavirus, viral…
Cherry-picked data, price transparency, and what it means for your system
By now, most of you may have seen that RAND released the most recent study in their Employer Hospital Price Transparency Project, called RAND 3.0. The study is meant to assist…
