At the core of her role, Melissa develops a deep understanding of her client’s business goals and works to meet them. She cultivates the power of her team to ensure effective marketing strategy and program execution for all clients. She has spent majority of her career developing strategic and data-driven marketing strategy for healthcare brands through effective digital media campaigns, website optimization, and brand management. A proud graduate of the University of Southern Mississippi, Melissa loves to spend her weekends trying out new Nashville restaurants and diving into great books.